Jo interviews the founder of Nudea – the fast growing underwear brand

Nudea is revolutionising the underwear industry, by offering a unique custom diagnostic fitting process with their tried and tested “Fit Tools”.

They offer 60 second online quiz and personalised “Virtual Fit” Consultations with bra experts and a custom designed tape measure that can be used at home. Gone are the days of having a bra fitting at your local department or clothing store.

Jo chats with Priya Downes, one of Nudea’s co-founders who explains the story behind Nudea. She provides all kinds of advice when it comes to buying bras and also reveals the number of times that breast size changes in your life – intrigued?

Sit back, pour yourself a coffee and have a watch – we think you’ll really enjoy their chat.

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